House of Savoj

Savoj was created in 2021 and began as the name of a small pizza spot in Stockholm, with the name inspired by Queen Margherita of Savoie, the royal namesake behind the world’s most iconic pizza.

What started with flour and flame quickly became a place were people wanted to gather, stay and return to. An environment where food, music, aesthetics, and atmosphere came togheter, creating a familiar and nostalgic sense of feeling that today, is loved by thousands of people around Sweden.
Over time, we began selling caps, tees, and polos featuring a mix of our beloved Greger print and the Savoj knot embroidered on the garments. We sold them straight from our backpacks at the pizzeria.
The very first time we pulled out a garment from our backpack to show it off, that was the exact moment House of Savoj was born.

In 2025, the same founders, brothers Jonathan and Andreas Azizsson left their backpacks behind them and teamed up with one of the creators behind the French fashion-label American Vintage, and launched House of Savoj´s first sophisticated collection.
A clothing line built on the same principles that always led us: warmth, simplicity, authenticity, as well as an keen eye for details and quality.

Savoj features as a social blend between being a swedish fashion-label and a hotspot for pizza in Europe.

The Savoj knot

Our emblem, the Savoj Knot, draws its name and form from the same royal heritage. A reinterpretation of the Savoy knot, it symbolizes everything we stand for: adaptability, elegance, connection.

Twisting but never stiff. Strong but never rigid. A shape that holds without holding back.

The modern Savoj knot change its repertoire according to inspiration and moments in a fluid and clever way. Capturing the very essence of Savoj: versatile, timeless, and always in motion.

Savoj Collections - The ready-to-wear line

Savoj showcases balanced sharp silhouettes and and laid-back elegance, built for movement between moments. Influenced by Scandinavian clarity and Southern French ease, Savoj creates clothes designed to be worn all day and into the night.

The collections play with a perfect balance between comfort and simplicity, laid back cool and sophistication.

The very same atelier that crafted American Vintage’s first collection now brings Savoj to life, preserving a legacy of quality, detail, and devotion in every stitch.

With a sense of timelessness, a playful mix of colours, prints and high-end materials. Savoj embodies all beautiful quality and a keen eye for details and finish.

A wardrobe that’s not just worn, it’s lived in.